Van Dijk Metaaldesign
Van Dijk Metaaldesign
A Dutch company that creates exclusive handcrafted steel products — doors, partitions, staircases, and furniture. Each project represents a unique blend of strength, aesthetics, and craftsmanship.
A Dutch company that creates exclusive handcrafted steel products — doors, partitions, staircases, and furniture. Each project represents a unique blend of strength, aesthetics, and craftsmanship.
A Dutch company that creates exclusive handcrafted steel products — doors, partitions, staircases, and furniture. Each project represents a unique blend of strength, aesthetics, and craftsmanship.
Industry
Industry
Design & Architecture · Metal Craft · Manufacturing
Design & Architecture · Metal Craft · Manufacturing
Industry
Design & Architecture · Metal Craft · Manufacturing
Category
eCommerce website
Category
eCommerce website
Tools
Figma · IIlustrator · Photoshop · After Effects · InDesign
Tools
Figma · IIlustrator · Photoshop · After Effects · InDesign
Client
Client
Year
2024
Year
2024
Challenge
Challenge
The main challenge was to create a modern website that reflects the brand’s premium character, showcases the diversity of steel products, and simplifies communication between the company and its clients. Users often struggled to understand the differences between product types and to visualize the final result before ordering. The goal was to combine inspiration, practicality, and functionality in one digital experience — clearly presenting the product range, highlighting craftsmanship, and engaging users through a step-by-step configurator that guides them from product selection to order placement. It was equally important to introduce the company, enable appointment booking, communicate the brand’s key strengths, and carefully design the entire user journey.
The main challenge was to create a modern website that reflects the brand’s premium character, showcases the diversity of steel products, and simplifies communication between the company and its clients. Users often struggled to understand the differences between product types and to visualize the final result before ordering. The goal was to combine inspiration, practicality, and functionality in one digital experience — clearly presenting the product range, highlighting craftsmanship, and engaging users through a step-by-step configurator that guides them from product selection to order placement. It was equally important to introduce the company, enable appointment booking, communicate the brand’s key strengths, and carefully design the entire user journey.
Challenge
The main challenge was to create a modern website that reflects the brand’s premium character, showcases the diversity of steel products, and simplifies communication between the company and its clients. Users often struggled to understand the differences between product types and to visualize the final result before ordering. The goal was to combine inspiration, practicality, and functionality in one digital experience — clearly presenting the product range, highlighting craftsmanship, and engaging users through a step-by-step configurator that guides them from product selection to order placement. It was equally important to introduce the company, enable appointment booking, communicate the brand’s key strengths, and carefully design the entire user journey.
Solution
Solution
I designed a new visual system and website structure, with the online configurator as the key element. It not only simplified the selection and ordering process but also became a marketing advantage — customers felt truly engaged while creating their own custom steel product. The design is built on a clean grid, a black-and-white aesthetic, and subtle accents of metal and light, emphasizing quality and attention to detail. Special focus was given to UX logic: • Clear navigation and visual filters by product type, • Pages showcasing real projects for inspiration, • CTA sections for booking consultations and appointments, • Smooth transitions and interactions that convey a premium brand experience.
I designed a new visual system and website structure, with the online configurator as the key element. It not only simplified the selection and ordering process but also became a marketing advantage — customers felt truly engaged while creating their own custom steel product. The design is built on a clean grid, a black-and-white aesthetic, and subtle accents of metal and light, emphasizing quality and attention to detail. Special focus was given to UX logic: • Clear navigation and visual filters by product type, • Pages showcasing real projects for inspiration, • CTA sections for booking consultations and appointments, • Smooth transitions and interactions that convey a premium brand experience.
Solution
I designed a new visual system and website structure, with the online configurator as the key element. It not only simplified the selection and ordering process but also became a marketing advantage — customers felt truly engaged while creating their own custom steel product. The design is built on a clean grid, a black-and-white aesthetic, and subtle accents of metal and light, emphasizing quality and attention to detail. Special focus was given to UX logic: • Clear navigation and visual filters by product type, • Pages showcasing real projects for inspiration, • CTA sections for booking consultations and appointments, • Smooth transitions and interactions that convey a premium brand experience.
The configurator turned the ordering process into an engaging, personalized experience.
The configurator turned the ordering process into an engaging, personalized experience.
The configurator turned the ordering process into an engaging, personalized experience.
Results
Results
The updated website became both a sales and inspiration tool. • Customers can easily explore collections, create their own designs, and place orders directly. • The configurator increased user engagement and conversion rates. • The brand gained a visually strong, modern presence that reflects its values and craftsmanship.
The updated website became both a sales and inspiration tool. • Customers can easily explore collections, create their own designs, and place orders directly. • The configurator increased user engagement and conversion rates. • The brand gained a visually strong, modern presence that reflects its values and craftsmanship.
Results
The updated website became both a sales and inspiration tool. • Customers can easily explore collections, create their own designs, and place orders directly. • The configurator increased user engagement and conversion rates. • The brand gained a visually strong, modern presence that reflects its values and craftsmanship.
