De Laan projects
De Laan projects
This Dutch company specializes in unique steel creations. Today, their team of craftsmen designs and produces doors, windows, furniture, staircases, and custom steel constructions, combining traditional craftsmanship with contemporary design. Their approach is creative, practical, and always results-driven. My task was to reflect the premium quality of the brand through a new website and an online configurator, structuring the product range and providing customers with a seamless tool to explore options and place their orders.
This Dutch company specializes in unique steel creations. Today, their team of craftsmen designs and produces doors, windows, furniture, staircases, and custom steel constructions, combining traditional craftsmanship with contemporary design. Their approach is creative, practical, and always results-driven. My task was to reflect the premium quality of the brand through a new website and an online configurator, structuring the product range and providing customers with a seamless tool to explore options and place their orders.
This Dutch company specializes in unique steel creations. Today, their team of craftsmen designs and produces doors, windows, furniture, staircases, and custom steel constructions, combining traditional craftsmanship with contemporary design. Their approach is creative, practical, and always results-driven. My task was to reflect the premium quality of the brand through a new website and an online configurator, structuring the product range and providing customers with a seamless tool to explore options and place their orders.
Industry
Industry
Architecture & Interior Design · Manufacturing · E-commerce
Architecture & Interior Design · Manufacturing · E-commerce
Industry
Architecture & Interior Design · Manufacturing · E-commerce
Category
eCommerce website
Category
eCommerce website
Tools
Figma · IIlustrator · Photoshop · InDesign
Tools
Figma · IIlustrator · Photoshop · InDesign
Client
Client
Year
2024
Year
2024
Challenge
Challenge
The main goal was to clearly present the wide range of steel products, highlight the brand’s premium quality, and inspire customers through real projects, while creating an intuitive way to explore options and design their own solutions with the configurator — from product selection to placing an order. It was equally important to introduce users to the company, provide the possibility to book an appointment, communicate the brand’s key strengths, and carefully design the entire user journey.
The main goal was to clearly present the wide range of steel products, highlight the brand’s premium quality, and inspire customers through real projects, while creating an intuitive way to explore options and design their own solutions with the configurator — from product selection to placing an order. It was equally important to introduce users to the company, provide the possibility to book an appointment, communicate the brand’s key strengths, and carefully design the entire user journey.
Challenge
The main goal was to clearly present the wide range of steel products, highlight the brand’s premium quality, and inspire customers through real projects, while creating an intuitive way to explore options and design their own solutions with the configurator — from product selection to placing an order. It was equally important to introduce users to the company, provide the possibility to book an appointment, communicate the brand’s key strengths, and carefully design the entire user journey.
Solution
Solution
I designed the complete website structure and UX flows, from inspiring hero sections to clear category pages and an intuitive step-by-step configurator on the product detail page. A custom UI kit, responsive layouts, and interactive prototypes in Figma ensured a consistent and premium digital experience across devices. The result is a user-friendly platform that combines brand storytelling with product customization, turning the website into a powerful sales tool.
I designed the complete website structure and UX flows, from inspiring hero sections to clear category pages and an intuitive step-by-step configurator on the product detail page. A custom UI kit, responsive layouts, and interactive prototypes in Figma ensured a consistent and premium digital experience across devices. The result is a user-friendly platform that combines brand storytelling with product customization, turning the website into a powerful sales tool.
Solution
I designed the complete website structure and UX flows, from inspiring hero sections to clear category pages and an intuitive step-by-step configurator on the product detail page. A custom UI kit, responsive layouts, and interactive prototypes in Figma ensured a consistent and premium digital experience across devices. The result is a user-friendly platform that combines brand storytelling with product customization, turning the website into a powerful sales tool.
The configurator not only simplified the ordering process but also became a marketing advantage, as customers felt engaged by creating their own custom steel product.
The configurator not only simplified the ordering process but also became a marketing advantage, as customers felt engaged by creating their own custom steel product.
The configurator not only simplified the ordering process but also became a marketing advantage, as customers felt engaged by creating their own custom steel product.
Results
Results
So far, we've created a new logo and comprehensive design system for the bank with an exhaustive brand book, launched a cutting-edge website, and crafted user-friendly web interfaces.
So far, we've created a new logo and comprehensive design system for the bank with an exhaustive brand book, launched a cutting-edge website, and crafted user-friendly web interfaces.
Results
So far, we've created a new logo and comprehensive design system for the bank with an exhaustive brand book, launched a cutting-edge website, and crafted user-friendly web interfaces.
